The 6 Best Hair Masks for Dry Hair (2025)

Like most beauty products, the secret to success isn't just in your hair care formulas; your application technique is also key to hydrated, healthier hair.

1. Focus on the Mid-Lengths and Ends

Unless it's a hydration scalp mask, your hair mask should be focused through the mid-lengths and ends of your hair to ensure you're not adding too much moisture to the roots and making hair greasy. This is especially important if you have thinner hair or an oily hair type, as applying rich, nourishing masks to the scalp may result in weighed-down, flat hair.

2. Squeeze Out Excess Water

After washing your hair, gently squeeze out excess water. Otherwise, if your hair is too wet pre-masking, the nourishing doses of ingredients in your hair products may be diluted. Damp hair is the ideal base for a mask, so you might even want to lightly towel-dry the lengths and ends to ensure strands absorb as much hydration as possible.

3. Avoid Rinsing with Hot Water

Hot water can strip your hair of moisture, leaving you with brittle strands, but you need some level of warmth to ensure your hair mask or rinse-out treatment are properly removed. So, avoid hot or cold water and always wash with lukewarm water. Once the residue has been rinsed out, you can try a cool water blast through clean hair to encourage glossy shine.

4. Towel-Dry with a Microfiber Towel

Keep your newly hydrated hair happy by swapping regular towels for a microfiber towel. They minimize friction on contact with hair as they're ultra soft and ultra-absorbent. If you have straight hair, you should also make sure you're gently blotting hair dry instead of rubbing it. If you have curly or coiled hair, be extra delicate and boost your curl pattern with a press and twist motion that encourages ringlets to coil up.

5. Get an Intense Boost of Hydration with This Power Pair

Up the level of hydration with a miracle duo that keeps hair glossy and nourished. After washing and towel-drying lengths, follow these two steps to repair damage, dullness and frizz:

  • First, mist hair from root to tip with ULTIMATE REPAIR Miracle Hair Rescue. The leave-in treatment repairs hair damage in 90 seconds² while leaving you with 99% less breakage³. Allow it to absorb before detangling your hair with a wide-tooth comb. This is the answer to stressed strands in need of supercharged TLC.
  • Next, layer ULTIMATE SMOOTH Miracle Oil Serum over the top. Like an instant conditioner, it gives dull strands a hydrating boost of Omega-9 and Squalane. The result: nourishment in 30 seconds and smoothness that lasts up to 3 days¹. Not only does it leave hair glossy, but it also protects against the effects of heated styling tools.

6. Keep Your Regimen Consistent

All beauty products work harder when you're using them consistently, so make sure you're applying your hydrating hair mask a couple of times per week (then condition hair with your usual conditioner on all other wash days). If your hair needs an intense boost of nourishment, use the mask on consecutive wash days at first, before making it a once or twice weekly treat to keep hair soft and moisturized. You can also use ULTIMATE SMOOTH Miracle Oil Serum on a daily basis. Apply it to damp or dry lengths for a glossy glow that revives even extra-parched hair.

Looking for more advice to achieve healthy hair? Discover Wella's new virtual consultation tool, which acts like your personal stylist to build your bespoke hair care regimen.

¹ When using ULTIMATE SMOOTH Miracle Oil Serum, if unwashed for 3 days, vs. untreated.

² When using ULTIMATE REPAIR Miracle Hair Rescue.

³ Vs. non-conditioning shampoo.

The 6 Best Hair Masks for Dry Hair (2025)
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